2021 has been a tumultuous year for the wedding industry. In keeping with our annual survey, we polled over 3000 users and wedding vendors on WedMeGood and analysed over 120,000 data points within our app on how the year (Jan 2021- Jan 2022) had changed the scale, size and preferences of the industry. Here is what we found:
The scale of weddings in 2021
A third of the people responded by saying that while they did not have an intimate wedding (under 100 pax), it was smaller than they had originally planned. This may simply also be because Covid acted as an accelerant to what was already happening in the wedding industry- a gradual reduction in guest count year on year.
Change in Spending Patterns
Although the budget as reported by users did not see much change. But there There was a major change in budget allocation.
Effects of Covid-19 on wedding Businesses
The following inputs are derived from wedding vendors registered on WedMeGood:
- The scale of the wedding business of vendors
- Average ticket size in 2021
Key aspects in wedding planning (as expressed by users)
As per the user data, 16-17% of users responded that while planning their wedding the most important aspects were booking the venue and the catering services, despite the decrease in spending in these particular categories. This is due to the fact that the spending on venue or catering is based on the scale of the wedding (no of people attending the event). However, the focus points for even a small gathering or an intimate affair remain to be venue & catering. Followed by photography which 16.46% of our users have given importance to.
wedding/smaller gatherings happening where the couple had to downsize their wedding guest list. Due to this, providing a unique experience to their remote and physical was also given key importance (11.14%). Although we witnessed an upward trend in focus on personalised touches in wedding decor, favours and gifting etc in the industry. Our users responded otherwise giving the least importance to these aspects.
Around 14.04% of users responded that safety measures were one of the important aspects while wedding planning. Given the rise in importance of safety & sanitation. Along with this, we also witnessed intimate
Read the complete industry report here.
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We thank Team WedMeGood. The season remained average for us. need more support from your team.
regards,
Hi, please mail us details at vendors@wedmegood.com.